Is your website a source of profit?
When people search for information, research products and services and generally make buying decisions… where do they go? It’s not the phone book anymore – it’s the internet.
In today’s fast-paced, web-driven and mobile-friendly world, your website is quite probably the forerunner for your business’ identity and is a crucial component in your success. A properly planned, designed and executed website can be the leverage you need to dominate your market. Conversely, a poorly-planned, designed and executed website could do more than just cost you money to build… it could actually harm your business.
Step 1 – Learning
Before we layout a single web page or design a single graphic, we take the time to get to know you. We want to know who you are, where you are now and where you want to go. We develop an understanding of how you perceive yourself and how you want to serve your customers.
Additionally, we also research your customers. We get to know them and what they want most. We then take a peek at your competition as well – it never hurts to know what the other guy is doing, does it?
Step 2 – Planning
Once we know you, we can then begin to map out your new website application. You see, we’re not just building a website – we’re creating an entire roadmap for your online success. Our main focus is on:
- Maximising conversion of visitors to calls.
- The look and feel of the site.
- How we’ll promote you on the web.
- Driving traffic and building your reputation.
- Integration of social media.
- Search engine marketing, SEO and other online marketing strategies.
- We give your customers what they want.
Step 3 – Design and development
Once we have our map, we can then set out to create the vehicle that’s going to get you onto the information superhighway and take you down the road of success. With modern design elements and techniques, we create a website that’s both attractive and functional – and 100% responsive so that it always looks great and works perfectly on a PC, laptop or smart device.
Step 4 – We take it to the digital streets
It’s not enough to have a gorgeous website. It’s not enough for your website to do all of the things it needs to do to build a steady stream of income that flows into your business.
We must actively and continually promote the site – to reach out into the World Wide Web and draw people to you. Through a concerted effort of SEO, search engine marketing, pay per click advertising, social media marketing and more, we build a solid reputation around your business and make your website a resource and a desirable location for your customers.
One of the most powerful and effective means of attracting the right kind of attention to your website is through publishing high-quality content, both on and off your site. This has the effect of solidifying your reputation as an industry leader as well as creating powerful SEO back links that push you up onto page 1.
Be a spectator or be the spectacle
With Smart Skink Marketing on your team, you aren’t just getting another ho-hum website. You’re getting a dedicated partner who has only your financial success at heart. We’re going to build an application that does more than separate you from our fee – we build a powerful business engine that drives your profits and grows your customer base.