Content Marketing – Double-Barreled Traffic Generation
For a local business owner to thrive and grow on the web, it’s important to continually drive traffic to your website. This is done through a variety of methods, but perhaps none is quite as effective as a solid content marketing strategy.
A content marketing strategy for small business owners – anyone really – is essentially a carefully planned and executed program of the regular posting of high quality blog entries to your website. It may sound simple, yet this one technique has a two-pronged effect while qualifying as at least 3 separate traffic generating techniques.
This is a vital component in your internet marketing program. Content marketing isn’t just about throwing any old copy onto the web – it must be of the highest quality and truly provide value to your audience – both on your website and on your social networks.
Why let Smart Skink handle your content marketing strategy?
You may be wondering about the double-barreled benefit mentioned above. With properly structured and properly posted content, you not only make a big noise to attract the attention of search engines, you give the visitors something solid into which they can sink their teeth.
We’ve mastered this process and we know exactly what to publish and when. Our content marketing strategy helps you become known on the web and on social media, we make you likable to your audience and this builds trust. Likeability and trust are powerful factors in driving, keeping and converting quality leads.
We not only take the burden off of your shoulders of trying to figure out what to write about, when to post it and how to manage this content – we make certain that your local business content marketing strategy is executed properly and with the most positive… and profitable… results.
Part of our strategy is to incorporate your content marketing into your social networks. We build a solid web between your website and your Facebook, LinkedIn and other social networks so that a steady and revolving stream of traffic is created.
Our focus is entirely on your success – let Smart Skink put our content marketing expertise to work for your small business and watch your numbers grow and your customers increase!