Did you know that there are now more active mobile devices than humans in the world? Analysts at GSMA Intelligence confirmed late last year that the total number of active mobile devices has surpassed 7.2 billion. In addition, mobile devices are multiplying more than five times as fast as humans so this number is set to grow by a staggering amount over the next few
So how does this affect small businesses?
Lets take a look at some hard numbers from local mortgage broker searches:
I’ve taken this table directly from Google’s keyword research tool and as you can see it shows that only 55% of mortgage broker related searches are performed on a conventional computer. That leaves over a third of your potential clients are searching for your business on a smart phone or tablet.
So why is this so important?
If your website is not optimized for mobile traffic (responsive) then it’s not going to display in a readable fashion on a mobile device. Trying to read a full sized website on a mobile display is a complete nightmare. In addition, Google is able to appraise your website’s mobile readability and won’t even display your website in mobile search results if your website isn’t correctly optimized.
This means that you’re going to instantly lose 45% of your potential traffic if your website isn’t responsive!
To find out if your website is properly optimized for mobile searches, you can use Google’s mobile-friendly test. Click here for the link.
All web designs from the last few years should be mobile responsive, but if you’ve got an older site there’s a good chance it isn’t. If you find that your website isn’t mobile friendly you need to speak to a web designer to rectify this immediately. Sometimes an existing web design can be made responsive, but usually it’s going to be more effective to just upgrade to a brand new high-conversion optimized design.
If this is the case, make sure you take the opportunity to take an in depth look at your website’s conversion rate of traffic to leads, on-site optimisation and look at implementing these additional improvements at the same time.
Mobile is the future, so make sure that your online marketing strategy has a strong focus in this area.