We’ve all at least once left a website in a sign of protest over how annoyingly slow the page was loading. This scenario happens more often than you think. If you’re an owner of an online business, you need to make sure you’re not losing potential customers over slow load time. Don’t forget: when it comes to web speed, every second matters.

Even a small increase in load time can cause noticeably higher conversion rates, better SEO rankings, and higher levels of customer satisfaction. On the other hand, if your website slows down by as little as 1 second, you could lose up to 7% in conversions and 11% in page views.

Customers Value Speed

Since the performance of your website depends on how happy you can make your customers, check out what they had to say about the importance of web speed:

  • 79% of customers who are dissatisfied with website performance report that they are less likely to buy from that same site again.

  • 47% of customers expect a webpage to load in 2 seconds or less.

  • 64% of smartphone users expect pages to load in less than 4 seconds.

Search Engine Case Studies: Google, Bing, Yahoo & Firefox

According to a recent case study, Google would suffer a reduction in daily searches by 0.2% and 0.6% if it increased latency by just 100ms and 400ms, respectively.

A two second delay on Bing would result in 4.3% loss in revenue per visitor, 3.75% reduction in clicks, and 1.8% drop off in queries.

Yahoo could, on the other hand, increase traffic by 9% if it reduced its page load time by a mere 0.4 seconds.

Similarly, Firefox could increase downloads by 15.4% if they reduced load time by 2.2 seconds.

For more case studies showing the positive effects of increasing web speed, take a look at this informative infographic from skilled.co:

Infographic from skilled.co on website speed