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We’ve all at least once left a website in a sign of protest over how annoyingly slow the page was loading. This scenario happens more often than you think. If you’re an owner of an online business, you need to make sure you’re not losing potential customers over slow load time. Don’t forget: when it comes to web speed, every second matters.

Even a small increase in load time can cause noticeably higher conversion rates, better SEO rankings, and higher levels of customer satisfaction. On the other hand, if your website slows down by as little as 1 second, you could lose up to 7% in conversions and 11% in page views.

Customers Value Speed

Since the performance of your website depends on how happy you can make your customers, check out what they had to say about the importance of web speed:

• 79% of customers who […]

If you’ve spent any time learning about digital marketing you’re sure to have come across the terms “organic” and “local” in regards to search and SEO. So what is a local search? How is it different from organic?

Today I’m going to discuss the differences, how they are related, and the important points you need to know about each of them.

What is local search?

A local search is any search that contains a geographical component. For example “Plumber in Perth” or “Electrician in Adelaide”. Any time you search for an industry or service in a particular location you are doing a local search. However, you can also perform a local search without adding a location.
For example when I search just “Plumber” in Google, I see a list of Plumbers in Perth because […]

Make sure you read right to the end of this post because I clear up the one mistake that almost every business makes that greatly decreases the effectiveness of their citation building. First lets clear this up:

What is a local citation?

A citation occurs when the name, address, and phone number (NAP) for your business is published elsewhere on the internet. There are many different forms of citations and countless different places you can create them online. The core of the citation is your NAP however there are other things that are commonly included as well. These include a brief description of the business, website address, opening hours, photos, logo, and others.

Here is an example of a citation on yellowpages.com.au:

As you can see the business name, address, and phone number are clearly listed. The website and email are also listed.

This is a […]

Did you know that there are now more active mobile devices than humans in the world? Analysts at GSMA Intelligence confirmed late last year that the total number of active mobile devices has surpassed 7.2 billion. In addition, mobile devices are multiplying more than five times as fast as humans so this number is set to grow by a staggering amount over the next few
years.
So how does this affect small businesses?

Lets take a look at some hard numbers from local mortgage broker searches:

I’ve taken this table directly from Google’s keyword research tool and as you can see it shows that only 55% of mortgage broker related searches are performed on a conventional computer. That leaves over a third of your potential clients are searching for your business on a smart […]

Why should you, as a small business owner, be blogging? Isn’t blogging for people travelling the world or coming up with amazing new food ideas? Short answer – No! 

This is going to be short and sweet – regularly produce high quality informative content and the leads will flow. Business blogging has become one of the most powerful methods of marketing and gaining leads online and this goes for local business owners as well.  If you don’t currently have a blog or articles section on your website where you can publish content, speak to whoever manages your website and have a new section created.

Once you’ve got a way to publish your content, start writing, posting and sharing. What you should be covering are the biggest questions, concerns, and misconceptions that your clients have or tips that they may not be aware of. If you can regularly post short articles addressing these questions and […]